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Unity Campaign

1 in 3 Frederick County households struggle to afford basic human needs.

Each year, the Unity Campaign supports the more than one out of every three households in Frederick County that struggle to afford basic human necessities. The campaign specifically funds programs directly supporting the health, education, and financial stability of ALICE (Asset-Limited, Income-Constrained, Employed) households that have been adversely impacted by COVID-19. Together, we can make a huge difference!

The Unity Campaign is a collaborative project between nonprofit partners, sponsors, and the greater Frederick community to support our most vulnerable neighbors by giving to a nonprofit organization of their choice during the 12 days of giving. 

The 2021 Unity Campaign raised nearly $660,000 from 1,424 contributions in support of 31 organizations who support ALICE households in Frederick County.

2021 Incentive Match Sponsors

Through the generosity of our Incentive Match sponsors, 100% of individual contributions go directly to the designated nonprofit. In addition, individual gifts are boosted because a portion of your donation is matched by the sponsors.

Thank you to our Incentive Match Sponsors!

Ausherman Family Foundation
Delaplaine Foundation 
Equity United Mortgage
Legacy House Title
Springirth Services
Randall Family Foundation
Troyce Gatewood & Partners

2021 Promotional Sponsors

88 Visual
Manning Media

The Frederick News-Post
US Bulk Mail

History of the Campaign

Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability, and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign. 

2021 Unity Campaign Partners

Advocates for Homeless Families
American Red Cross serving Howard, Montgomery and Frederick Counties
Asian American Center of Frederick
Blessings in a Backpack, Inc.
Boys & Girls Club of Frederick County
Care Net Pregnancy Center of Frederick
Central Maryland YFC
Centro Hispano de Frederick
City Youth Matrix
Children of Incarcerated Parents Partnership
Federated Charities
Frederick Community College Foundation
Girls on the Run of Mid & Western Maryland
Housing Frederick
I Believe in Me, Inc.
Interfaith Housing Alliance
L'Arche Frederick Maryland, Inc.
Literacy Council of Frederick County
Marriage Resource Center of Frederick County, Inc.
Platoon 22, Inc.
Second Chances Garage, Inc.
SOAR, Supporting Older Adults through Resources, Inc.
Society of St. Vincent de Paul-St John Conference
Spanish Speaking Community of Maryland, Inc.
The Arc of Frederick County
The Delaplaine Arts Center
The Frederick Center, Inc
The Frederick Rescue Mission
United Way of Frederick County
Woman to Woman Mentoring, Inc.
YMCA of Frederick County

Who is ALICE?

ALICE (Asset Limited, Income Constrained, Employed) households have incomes above the Federal Poverty Level (FPL), but struggle to afford basic household necessities.

In Frederick County, MD, 35,291 households (37%) cannot afford basic needs such as housing, transportation, child care, food, transportation, health care and technology.  Despite overall improvement in the federal poverty level, employment rates and gain in median income, the economic recovery in Frederick County, like that in the rest of Maryland, had not reached all families before the deleterious impact of the COVID-19 pandemic.  A growing number of families now face challenges from low wages, reduced work hours, depleted savings and increasing costs.

Learn more about ALICE.


Nonprofit Partner Resources

March 17, 2021 - 4PM: Getting Your Donors to Stay and Keep Giving! – presented by Rachel Muir
Can you afford to let your donors walk away? What will make them stay? Get all the tools to guarantee a long-term future with your donors. Ready for easy, affordable time-saving tips to thank and virtually cultivate donors? We’ve got your back! Better grab an umbrella. It’s going to be raining donor love! Discover:
• Eye candy examples of thank-yous that wow
• The dos and don’ts of crafting a killer thank-you
• Before and after thank-you makeovers
• Business rules to ensure effective donor stewardship
• Digital tools to engage your donors
• Free templates you can use immediately
Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 Rachel Muir launched Girlstart, non-profit empowering girls in math, science, engineering, and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Today Rachel delivers online workshops and courses to transform people into confident, successful fundraisers.
April 15, 2021 - 12PM: AFP Book Club: Donor Care: How to Keep Donors Coming Back after the First Gift by John Haydon
AFP Book Club has become a new treasured tradition. Attendees are encouraged to read the book beforehand and join with other members of the nonprofit community to discuss important points and topics. The discussion evolves into application in our own professions and our own experiences. Come even if you haven’t read the book!
REGISTER HERE - No code needed
**All trainings at this time are planned as virtual events. 

Additional Resources