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Unity Campaign

What is the Unity Campaign?


Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign. 


The 2021 Unity Campaign Will Run March 10-21, 2021


Below is an overview of the application timeline. More information will be released regarding additional Unity trainings, events, and opportunities as we continue through COVID-19 recovery. 
September 14: Unity Campaign RFP Application opens 
September 22: Mandatory Virtual Information Meeting - REGISTER HERE
October 12: Application due 
November 12-13: Nonprofits notified of application status 
January 13, 2021 - 4PM:  Bootcamp for Campaigns – presented by CCS Fundraising
This program will introduce attendees to best practices in campaign evaluation, goal setting, timelines and communications, and several essential tips to carry out a successful campaign of any size with special attention paid to online communications and platforms.
CCS Fundraising is a strategic fundraising consulting firm that partners with nonprofits to raise funds today and strengthen organizations for the future
February 16, 2021 - 8AM: Tips, Tricks & Tools of the Trade: How to Heighten Your Organization’s Visibility - presented by Kelly Jarvis, Chief Change Officer, Changeup Marketing
This program will teach attendees the free and low-cost tools they can use to jazz up their marketing, show impact, and tell their story in a way that will help them reach their goals.
Kelly is a dynamic marketing professional with 16 years of experience working with businesses of all sizes on their marketing initiatives. As a management professional for various radio stations, varying from large corporations to privately owned nonprofits, Kelly has earned her stripes in marketing, promotions, strategic partnerships, sales, and digital.
February 24, 2021 - 12PM: AFP Discovery Group
AFP’s Discovery Groups gather a group of area nonprofit fundraising leaders for a candid and informal discussion of their successes, concerns, or hurdles. Often this time provides opportunity for idea generation, group problem solving, celebration, or just a little self-care during a tough season. This Discovery Group can discuss various techniques that nonprofits plan to use in their campaigns or it can simply be a discussion on best fundraising practice. The conversation is guided by the group itself.
REGISTER HERE - No code needed
March 17, 2021 - 4PM: Getting Your Donors to Stay and Keep Giving! – presented by Rachel Muir
Can you afford to let your donors walk away? What will make them stay? Get all the tools to guarantee a long-term future with your donors. Ready for easy, affordable time-saving tips to thank and virtually cultivate donors? We’ve got your back! Better grab an umbrella. It’s going to be raining donor love! Discover:
• Eye candy examples of thank-yous that wow
• The dos and don’ts of crafting a killer thank-you
• Before and after thank-you makeovers
• Business rules to ensure effective donor stewardship
• Digital tools to engage your donors
• Free templates you can use immediately
Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 Rachel Muir launched Girlstart, non-profit empowering girls in math, science, engineering, and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Today Rachel delivers online workshops and courses to transform people into confident, successful fundraisers.
April 15, 2021 - 12PM: AFP Book Club: Donor Care: How to Keep Donors Coming Back after the First Gift by John Haydon
AFP Book Club has become a new treasured tradition. Attendees are encouraged to read the book beforehand and join with other members of the nonprofit community to discuss important points and topics. The discussion evolves into application in our own professions and our own experiences. Come even if you haven’t read the book!
REGISTER HERE - No code needed
**All trainings at this time are planned as virtual events. 

2021 Unity Campaign Partners

Advocates for Homeless Families
American Red Cross serving Howard, Montgomery and Frederick Counties
Asian American Center of Frederick
Blessings in a Backpack, Inc.
Boys & Girls Club of Frederick County
Care Net Pregnancy Center of Frederick
Central Maryland YFC
Centro Hispano de Frederick
City Youth Matrix
Children of Incarcerated Parents Partnership
Federated Charities
Frederick Community College Foundation
Girls on the Run of Mid & Western Maryland
Housing Frederick
I Believe in Me, Inc.
Interfaith Housing Alliance
L'Arche Frederick Maryland, Inc.
Literacy Council of Frederick County
Marriage Resource Center of Frederick County, Inc.
Platoon 22, Inc.
Second Chances Garage, Inc.
SOAR, Supporting Older Adults through Resources, Inc.
Society of St. Vincent de Paul-St John Conference
Spanish Speaking Community of Maryland, Inc.
The Arc of Frederick County
The Delaplaine Arts Center
The Frederick Center, Inc
The Frederick Rescue Mission
United Way of Frederick County
Woman to Woman Mentoring, Inc.
YMCA of Frederick County