Unity Campaign

The 2024 Unity Campaign raised over $635,000 from 1,401 donors in support of 35 organizations! Thank you to each and every one of the donors who contributed to this record-breaking campaign!


The Unity Campaign is a collaborative project between nonprofit partners, sponsors, and the greater Frederick community to support our most vulnerable neighbors by giving to a nonprofit organization of your choice. 100% of individual contributions go to the designated nonprofit.  Every gift will be matched by the Incentive Match Fund. The Unity Campaign is an annual fundraiser in March. 


With over 1 in 3 Frederick County households struggling to afford basic needs, the Unity Campaign is a vital funding source to reduce suffering, provide opportunity, and build a better future for our struggling neighbors. The Unity Campaign continues to gain momentum in our community as a well-respected and well-managed campaign.

Who is ALICE?

ALICE (Asset Limited, Income Constrained, Employed) households have incomes above the Federal Poverty Level (FPL), but struggle to afford basic household necessities. In Frederick County, MD, 37,055 households (36%) are considered ALICE and cannot afford basic needs such as housing, transportation, child care, food, transportation, and health care.  

Learn more about ALICE.

The Unity Campaign is made possible by generous Incentive Fund Sponsors:

Unity Campaign sponsors

The incentive fund allows 100% of gifts given to the participating organizations, plus a match, to directly support each organization's programming.

2023 Unity Campaign

The 2023 Unity Campaign raised nearly $500,000 from 1,224 donors in support of 30 organizations working to support the health, education, and financial stability of ALICE (Asset Limited, Income Constrained, Employed) households.

Please read the 2023 Unity Campaign Recap Report here.

A special thank you to our generous contributors. 

Incentive Match Sponsors

The unique Unity Campaign model is only made possible with the generosity of
Incentive Match Fund Sponsors. Thank you to our Incentive Match Sponsors!

Ausherman Family Foundation
Delaplaine Foundation, Inc. 
The Randall Family Donor-Advised Fund of the Community Foundation of Frederick County

2023 In-Kind Sponsors

Manning Media
Print @ Hood


2023 Promotional Sponsors

Manning Media
The Frederick News-Post

2023 Unity Campaign Partners

Advocates for Homeless Families
Asian American Center of Frederick
Blessings in a Backpack, Inc.
Boys & Girls Club of Frederick County
Care Net Pregnancy Center of Frederick
City Youth Matrix
Children of Incarcerated Parents Partnership (COIPP)
Frederick Community College Foundation's Parent Lead Program
Frederick Rescue Mission, Inc.
Golden Care of Frederick
Housing Frederick
I Believe in Me, Inc.
Interfaith Housing Alliance
Justice Jobs of Maryland, Inc.
L'Arche Frederick Maryland, Inc.
Literacy Council of Frederick County
Living Well Youth Works
Love For Lochlin Foundation
Marriage Resource Center of Frederick County, Inc.
Maryland Ensemble Theatre
Partners In Care
Platoon 22, Inc.
Second Chances Garage, Inc.
SOAR, Supporting Older Adults through Resources, Inc.
Society of St. Vincent de Paul-St John Conference
The Arc of Frederick County
The Frederick Center, Inc
United Way of Frederick County
Woman to Woman Mentoring, Inc.
YMCA of Frederick County

History of the Campaign

Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability, and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign.