Unity Campaign

The 2023 Unity Campaign raised over $490,000 from more than 1,200 donors for 30 local nonprofits supporting ALICE families in Frederick County!

Thank you to all who contributed!

The Unity Campaign is a collaborative project between nonprofit partners, sponsors, and the greater Frederick community to support our most vulnerable neighbors by giving to a nonprofit organization of your choice. 100% of individual contributions go to the designated nonprofit. Every gift will be matched by the Incentive Match Fund. The Unity Campaign is an annual fundraiser in March.

With over 1 in 3 Frederick County households struggling to afford basic needs, the Unity Campaign is a vital funding source to reduce suffering, provide opportunity, and build a better future for our struggling neighbors. The Unity Campaign continues to gain momentum in our community as a well-respected and well-managed campaign.

Who is ALICE?

ALICE (Asset Limited, Income Constrained, Employed) households have incomes above the Federal Poverty Level (FPL), but struggle to afford basic household necessities. In Frederick County, MD, 35,291 households (37%) are considered ALICE and cannot afford basic needs such as housing, transportation, child care, food, transportation, and health care.

Learn more about ALICE.

Incentive Match Sponsors

The unique Unity Campaign model is only made possible with the generosity of
Incentive Match Fund Sponsors. Thank you to our Incentive Match Sponsors!

Ausherman Family Foundation
Delaplaine Foundation, Inc.
The Randall Family Donor-Advised Fund of the Community Foundation of Frederick County

2023 In-Kind Sponsors

Manning Media
Print @ Hood

2023 Promotional Sponsors

Manning Media
The Frederick News-Post

Shop, Eat, Drink, and Play to Support Unity

BUSINESS	DATES	PROMOTION
Frederick Social	3/1 - 3/31	Try this month’s Charity on Tap, the last tap on the wall, and a portion of the proceeds will benefit the Incentive Match Fund.
Maxwell's Kitchen	3/1 - 3/31	Order the “United by Chocolate” mint chocolate cake milkshake and 20% of the proceeds will benefit the Incentive Match Fund.
@VR	3/1 - 3/31	20% of sales will be donated to support Maryland Ensemble Theatre’s FUNCompany In-School Program at FCPS elementary and middle schools.
Roy Rogers	3/8 - 3/19	Purchase a strawberry shortcake at any Frederick County location and 50 cents will be donated to the Incentive Match Fund.
Curious Iguana	3/9 - 3/12	Mention COIPP at checkout and a portion of your sales will benefit COIPP.
4 The Love of Sweets	3/9	Visit them on Route 40 and 10% of your order will be donated to Woman to Woman Mentoring.
Relish Décor	3/16	Shop from 5-8 PM in-person or shop online all day with the coupon code W2W23 and 20% of sales will be donated to Woman to Woman Mentoring.
Panda Express	3/17	Visit the Westview location from 4:30-8:30 PM and show this flyer in English and Spanish and 20% of your order will be donated. If ordering online, use code 351675 at checkout. Proceeds will benefit Asian American Center of Frederick.

2023 Unity Partners

Advocates for Homeless Families
Asian American Center of Frederick
Blessings in a Backpack, Inc.
Boys & Girls Club of Frederick County
Care Net Pregnancy Center of Frederick
City Youth Matrix
Children of Incarcerated Parents (COIPP)
Frederick Community College Foundation's Parent Lead Program
Frederick Rescue Mission, Inc.
Golden Care of Frederick
Housing Frederick
I Believe in Me, Inc.
Interfaith Housing Alliance
Justice Jobs of Maryland, Inc.
L'Arche Frederick Maryland, Inc.
Literacy Council of Frederick County
Living Well Youth Works
Love For Lochlin Foundation
Marriage Resource Center of Frederick County, Inc.
Maryland Ensemble Theatre
Partners In Care
Platoon 22, Inc.
Second Chances Garage, Inc.
SOAR, Supporting Older Adults through Resources, Inc.
Society of St. Vincent de Paul-St John Conference
The Arc of Frederick County
The Frederick Center, Inc
United Way of Frederick County
Woman to Woman Mentoring, Inc.
YMCA of Frederick County

Campaign Partnership Toolkit & Policies

Participating Partner Toolkit

Partner Marketing Materials (social media graphics)

2023 Unity Campaign Policy and Guidelines

The 2023 Unity application is currently closed. Stay tuned for how to get involved in Unity in 2024!

History of the Campaign

Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability, and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign.

2022 Information

2022 Unity Campaign

The 2022 Unity Campaign raised over $550,000 from 1,353 donors in support of 34 organizations working to support the health, education, and financial stability of ALICE (Asset Limited, Income Constrained, Employed) households.

Please read the 2022 Unity Campaign Recap Report here.

A special thank you to our generous contributors.

2022 Incentive Match Sponsors

The unique Unity Campaign model is only made possible with the generosity of
Incentive Match Fund Sponsors. In 2021, record Incentive Match Fund Sponsors enabled record contributions.

Thank you to our Incentive Match Sponsors!

Ausherman Family Foundation
Delaplaine Foundation, Inc.
Natelli Communities
Randall Family Foundation

2022 Promotional Sponsors

Manning Media
The Frederick News-Post