Save the Date for the 2027 Unity Campaign - March 3-17, 2027!
The Unity Campaign is a collaborative project between nonprofit partners, sponsors, and the greater Frederick community to support our most vulnerable neighbors by giving to a nonprofit organization of your choice. 100% of individual contributions go to the designated nonprofit. Every gift will be matched by the Incentive Match Fund. The Unity Campaign is an annual fundraiser in March.
With roughly 1 in 3 Frederick County households struggling to afford basic needs, the Unity Campaign is a vital funding source to reduce suffering, provide opportunity, and build a better future for our struggling neighbors. These households, known as ALICE, are often receive support in one way or another from the organizations involved in the Unity Campaign.
Applications will be open for nonprofits interested in joining the 2027 Unity Campaign from August 12 - September 11.
Organizations who have not participated in the Unity Campaign before should plan to join the virtual information session on Thursday, August 20 at 2 PM. Please email Erin Lawson at elawson@uwfrederick.org for the meeting information.
History of the Campaign
Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability, and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign.
Who is ALICE?
ALICE (Asset Limited, Income Constrained, Employed) households have incomes above the Federal Poverty Level (FPL), but struggle to afford basic household necessities. In Frederick County, MD, 34,465 households (32%) are considered ALICE and cannot afford basic needs such as housing, transportation, child care, food, transportation, and health care.
