Unity Campaign

United Way of Frederick County is excited to announce the dates for its upcoming Unity Campaign: March 9-20, 2022!

The Unity Campaign is a collaborative project between nonprofit partners, sponsors, and the greater Frederick community to support our most vulnerable neighbors by giving to a nonprofit organization of your choice during 12 Days of Giving. 100% of individual contributions go to the designated nonprofit.  Every gift will be matched by the Incentive Match Fund. The Unity Campaign is an annual fundraiser in March. 

With over one in three Frederick County Households struggling to afford basic human needs, the Unity Campaign is a vital funding source to reduce suffering, provide opportunity, and build a better future for our struggling neighbors. The Unity Campaign continues to gain momentum in our community as a well-respected and well-managed campaign.

Who is ALICE?

ALICE (Asset Limited, Income Constrained, Employed) households have incomes above the Federal Poverty Level (FPL), but struggle to afford basic household necessities.

In Frederick County, MD, 35,291 households (37%) cannot afford basic needs such as housing, transportation, childcare, food, transportation, health care, and technology.  Despite overall improvement in the federal poverty level, employment rates, and gain in median income, the economic recovery in Frederick County, like that in the rest of Maryland, had not reached all families before the deleterious impact of the COVID-19 pandemic. A growing number of families now face challenges from low wages, reduced work hours, depleted savings, and increasing costs. 

Learn more about ALICE.

2022 Unity Campaign Partnership Application

 The 2022 Unity Campaign Partnership application will become available on September 15, 2021. Please register for the Mandatory Unity Campaign Virtual Information Meeting. Once registered, you will be given a link to the application. The deadline for applications will be October 13.

Participating Partner Toolkit

Marketing Materials (social media graphics)

2022 Unity Campaign Policy and Guidelines


Coming Soon!

History of the Campaign

Launched in 2014, the Unity Campaign was built on the success of two previous fundraising efforts – Frederick 48 and Frederick News-Post’s Season of Hope. When county funding for our local nonprofits were being eliminated, an effort was begun to “fill the gap” by raising funds from the Frederick Community. The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability, and healthcare as well as at-risk children and youth. Starting in 2017, the Unity Campaign became a annual project of United Way of Frederick County. The Frederick News-Post remains a strong partner of the campaign. 

2021 Unity Campaign

The 2021 Unity Campaign raised $657,826 from 1,440 contributions in support of 31 organizations who support ALICE (Asset-Limited, Income-Constrained, Employed) households in Frederick County. This year's campaign specifically focused on funding programs directly supporting the health, education, and financial stability of ALICE households that have been adversely impacted by COVID-19.

Please read the 2021 Unity Campaign Recap Report here.


A special thank you to our generous contributors. 

2021 Incentive Match Sponsors

The unique Unity Campaign model is only made possible with the generosity of
Incentive Match Fund Sponsors. In 2021, record Incentive Match Fund Sponsors enabled record contributions.

Thank you to our incentive match sponsors!
Ausherman Family Foundation
Delaplaine Foundation 
Equity United Mortgage
Legacy House Title
Springirth Services
Randall Family Foundation
Troyce Gatewood & Partners


2021 Promotional Sponsors

88 Visual
Manning Media

The Frederick News-Post
US Bulk Mail


2021 Unity Campaign Partners

Advocates for Homeless Families
American Red Cross serving Howard, Montgomery and Frederick Counties
Asian American Center of Frederick
Blessings in a Backpack, Inc.
Boys & Girls Club of Frederick County
Care Net Pregnancy Center of Frederick
Central Maryland YFC
Centro Hispano de Frederick
City Youth Matrix
Children of Incarcerated Parents Partnership
Federated Charities
Frederick Community College Foundation
Girls on the Run of Mid & Western Maryland
Housing Frederick
I Believe in Me, Inc.
Interfaith Housing Alliance
L'Arche Frederick Maryland, Inc.
Literacy Council of Frederick County
Marriage Resource Center of Frederick County, Inc.
Platoon 22, Inc.
Second Chances Garage, Inc.
SOAR, Supporting Older Adults through Resources, Inc.
Society of St. Vincent de Paul-St John Conference
Spanish Speaking Community of Maryland, Inc.
The Arc of Frederick County
The Delaplaine Arts Center
The Frederick Center, Inc
The Frederick Rescue Mission
United Way of Frederick County
Woman to Woman Mentoring, Inc.
YMCA of Frederick County