The William E. Cross Foundation is driven by a deep commitment to supporting the people of Frederick County and its surrounding areas. That’s what makes their support of the Unity Campaign such a natural fit. By aligning with the Unity Campaign’s research-driven approach, the Foundation is able to confidently contribute to a wide array of nonprofits—trusting in the United Way of Frederick County’s vetting process to ensure their dollars go where they’re needed most. “We respect the United Way’s research,” the Foundation shared, “because it decreases the burden of research time for us.”
At the heart of the Foundation’s giving philosophy is the belief that many small contributions can lead to transformative change. Their support helps local nonprofits cover critical expenses like staffing, rent, and programming—laying the foundation for long-term stability. “We hope to help improve the lives of people struggling in periods of their lives so they can eventually handle life experiences on their own,” they said. It’s a philosophy rooted in dignity, sustainability, and hope—a belief that everyone deserves a hand up during difficult times.
Receiving the Unity Award is a meaningful milestone for the William E. Cross Foundation, honoring the vision of their founder, Mr. Bill Cross of Germantown, Maryland. “We are very proud to receive this award in recognition of what we do for the people of Frederick County,” they said. The Unity Campaign, with its collaborative spirit and matching grants, creates a powerful ripple effect. “It’s a great way to write one check, designate who you want to receive the funds, and then the amount is increased by a match. That’s the power of writing one check.”
In honoring the William E. Cross Foundation with the Unity Award, we also honor the enduring impact of collective generosity—and the belief that when we work together, our community grows stronger for all.
